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Everything is marketing..
September 7, 2008
Hi Friends:
Welcome to my new blog. In this little personal forum I’ll be discussing my thoughts on motivation, marketing and little tidbits that make me happy as well as make me wonder. Feel free to post your comments as I will read everyone of them. But let’s get to the first thing on my mind today , and that is:
Everything is Marketing!
Today I went to a chicken barbeque sponsored by a local charitable organization. You have to understand that I live in Mayberry R.F.D.(actually Ridgway, PA but it seems like Mayberry). For those of you too young to remember, this is where Andy Griffith lived. He was a sheriff in a small town who didn’t wear a gun and where the only excitement was when the townspeople got dressed up for a Saturday night dance once a month. This is pretty much like Ridgway. However, as an aside, the people here are the most genuine, down-to-earth, do-anything-for-you people in the world and I’m proud to call it my home!
On this particular day I witnessed some marketing at it’s best. There was quite a line waiting for the chicken dinners when they suddenly ran out. The folks in line had to wait until another batch was cooked. This where the “smart marketing” comes in. Usually, if this happens in a store situation, the clerk will tell the people directly in front of him/her that they ran out of something but the message doesn’t get filtered back to the people waiting in the back and they feel put out and abused. Not today. My friend Dixie hollered out so EVERYBODY could hear that “we have to wait for the next batch of chicken!”. He then proceeded to engage everyone in the line in bright and fun conversation. Believe me, nobody felf neglected!
The lesson here is simple: If you want to serve your customers well and keep them coming back again and again, treat them right. Be sensitive to their needs and treat them like they are important. You know why? Because they are! And the lifeblood of your business is your customers! Without them you don’t have a business. And the way to keep an ever-constant flow of customers is through marketing. And that’s not just acquiring new customers, that’s keeping the old ones coming back to buy from you again and again.
Until next time,
Tim Piccirillo
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