Increase Your Marketing…

September 9, 2008

Hi All:

       I gave a presentation this morning to a group of business managers and told them that in a down economy you need to increase your marketing not decrease it.  Many folks argue that since times are tough that they need to tighten their belts and cut back on everything—-including marketing!  This is plain wrong! 

       I understand the need to cut back on expenses and even staff but in a bear market the one thing you need to increase is your marketing budget.  I oftentimes tell folks that you will stand out in the crowd even more if you increase your marketing since a lot of people back off this crucial (and most important) part of their business during the down times.

       Since business can be slow for some industries right now it doesn’t have to be slow for you!  Now is the time to get creative and push your marketing even further.  Don’t beleive the media and the naysayers who simply report gloom and doom on a daily basis as far as the economy is concerned.   I’m not burying my head in the sand but some of my friends report their businesses are booming and, at this point, I’m having a very strong year myself.  The common deniminator in all this is—-drum roll please…..you guessed it… MARKETING! 

       Continue to study and learn all you can about this topic.   Go to seminars, listen to CDs and read books on marketing.  It’s the most high-leverage activity in your business and definitely where the money is!

Until Next Time,

Tim

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