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The Power of Testimonials….
May 20, 2009
I recently coached an aspiring speaker and told her about the power of third-party testimonials. It’s a no-brainer in direct marketing circles that these testimonials will sell your product or service infinitely better than your copy or what YOU say about it. But here’s the real secret: use tons and tons of them. The more testimonials, the better.
What other people say about you and your product/service holds much more weight than you writing tons of copy trying to convince your prospect to buy. When they read how great what you’re selling is by other people who simply rave about it, it lends more credibility to the product/service. In the prospect’s mind they’re thinking, “hmm, must be good if John Doe used it and said it was great…” And again, use as many of these endorsements as possible. My website is full of them on every page and I make sure I only use the ones that are glowing and enthusiastic, for the most part.
How do you get testimonials? Simply ask for them. Most people who use whatever it is you are selling will say something nice about it if you ask them. I ask for a letter after every talk I give. Some send them to me and some get too busy and don’t but I always ask anyway. The ones that do take the time to send them to me are almost always “keepers”–glowing references that help me sell more.
The whole point is to use testimonials as much and as often as you can in EVERY marketing campaign. It can truly make the difference between selling a little and selling a LOT!
Until next time,
Tim
www.corporatespeakerforyou.com
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